In total, we’re approaching 200 people across two states.
“It’s not just us anymore,” Maranville said, referring to himself and co-founder Doug Costello. But that high price point is largely just a byproduct of Wyrmwood’s maturation as a company. The quality of the product itself, which includes solid wood panels and drawers with sophisticated joinery, also contributes to that cost. In this instance, $3,000 represented what the company’s leadership expected consumers will want to spend on a desk. First, past campaigns have shown that few consumers opt for Wyrmwood’s least expensive solutions. Why was the initial buy-in so high? Maranville said it’s because of several factors. Maranville said at the time that the goal was to open up additional tranches of desks at a lower buy-in price during the campaign, which the company did on Oct. Wyrmwood set the minimum buy-in at $3,000 for the first wave of 1,000 desks. The least expensive option in the Wyrmwood Modular Desk line starts at $1,750, but when the Kickstarter went live on Tuesday, would-be consumers needed to spend a lot more than that to reserve their desk. The system also features multiple options for dedicated streamers and podcasters, including mounts for microphones and lighting. Additional accessories include a robust cable management solution, customizable storage, and magnetic add-ons to hold cups, mugs, headphones, and game controllers. The Modular Desk is available in a standard (60” by 30”) and an XL (78” by 36”), in both a fixed height and as a motorized sit/stand desk with onboard memory that recalls three different heights. We are actually turning that around, and all the investments we’ve been making the past few years are set to pay off in a big way.” We’ve been operating at a loss the past couple years. Either we’d be out of business, or we’d be a much different company - and a much bigger company - than we had ever been. “It could have been the end of us,” said co-founder Ed Maranville in a recent interview with Polygon.
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